Sponsor: School of Digital Creativity
Report time: 14:00-16:00 on December 8, 2021
Reporting location: Online Tencent Conference 483 236 885
Report title: Pan-Media Animation IP Talk
Speaker: Xue Feng
Content of report:
Focus on the market-oriented application of animation IP and cultural creativity in the pan-media environment. The animation industry is showing a healthy development trend, and animation IP has become the backbone of the animation industry. The development of cultural and creative industries is not only reflected in the creative design of daily consumer goods, but also includes the integration of cultural industry chains. Fully presented. Under the background of animation IP boosting the development of the cultural and creative industries, the cultivation of talents in colleges and universities needs to combine social needs, tap the connotation of the cultural and creative market, and cultivate high-quality applied talents of cultural and creative majors with practical and application abilities.
Brief introduction of the reporter:
Xue Feng, professor, doctoral supervisor, curator, currently vice president of the School of Media and Communication, Nanjing University of the Arts, member of the Jiangsu Branch of the China Artists Association, standing member of the Cartoon Art Committee of the China Television Artists Association, and deputy secretary of the Animation Art Committee of the China University Film and Television Society President, Deputy Secretary-General of Jiangsu Film and Animation Association, Director of Jiangsu Animation Artists Association.
A cross-media researcher and practitioner, his works have been selected for more than 30 animation festivals, international film festivals and art exhibitions at home and abroad, and he has won many important awards. Over the years, he has participated in the curation of several domestic contemporary animation experimental art activities, and served as the executive curator of the Chinese Contemporary Animation Art Archive of Nanjing University of the Arts. (Text / Reviewed by School of Digital Creativity / Huang Lijuan)